New York's KISS FM 98.7 is Quietly looking for Morning Drive Host
Since firing well known comedian DL Hughley late last month, New York's Adult Oriented Radio station 98.7 KISS FM, which is owned by Emmis Communications, has been quietly looking for a new morning drive host. Hughley was considered too offensive, irreverent and never really connected with the audience in spite of his brilliance as a comedian. His banter with co-host Jackie Reid sometimes made listeners wince in shame. One long time listener said, "it bordered on sexual harassment." Radio is a totally different world than stand-up comedy. Steve Harvey, who is marginally talented as a comedian and as an air on personality, has managed to successfully navigate that chasm on his nationally syndicated show, which is aired locally on Inner City Broadcasting’s flagship station WBLS 107.5. The best morning drive host KISS FM had was Ken "Spider" Webb followed by Comedian George Wallace and Jeff Fox. Their on air interaction was infectious, comical, and memorable. It was universally assumed by radio industry pros that DL Hughley was going to be a bad fit for KISS FM. He is a West Coast fixture with little understanding of the New York market who loves to “play the dozens.” So, he was doomed to failure. His former co-host Jackie Reid who has temporarily been pressed into service as host is skilled, attractive, and eminently easy to listen to. She has tons of experience, used to host BET News, co-host Tom Joyner, Al Sharpton, and Steve Harvey's shows like a journeyman giving both a crash course in broadcasting before PDs felt comfortable enough to allow them to go solo. Reid has appeared on or done numerous other shows. But she is not an on air personality. The heavy dose of music KISS FM now offers listeners with little or no kick-you-in-the-ass, and wake-me-up dialogue is not a sustainable format for a major market morning drive show. KISS FM is going to have to bite the bullet, and quickly hire a seasoned morning drive host, or go to another syndicated show. I would love to see Wendy William's old sidekick, Charlemagne Tha God, tapped to do the morning drive at KISS FM. He was unceremoniously canned by Philadelphia radio station 100.3 The Beat back in November after the station reported it wanted “change its format” although his numbers were through the roof. His firing came just days after he gave an exclusive interview with Rapper Beanie Sigel airing out his grievances with Rapper Jay-Z. Many people believe his termination was orchestrated by Jay-Z's camp. He is now on South Carolina's 92.5 The Box hosting a weirdly timed evening drive show. Although he is from the Palmetto State, a little young for KISS FM's demographic, he is very sharp, witty, knows the New York market, and listeners will love him in that spot if he can deftly switch gears from Hip Hop culture to Adult Oriented Radio. KISS are you listening? Stay tuned.
Comments
Post a Comment